CREATE YOUR PERFECT CROWN ✨ CLICK HERE FOR CUSTOM HATS

CROWNED IN COURAGE

Every hat purchased = one donated

At Hoyden we believe every person deserves to feel beautiful, confident & seen. Through our buy one, give one program every hat purchased at Hoyden Hat Co. helps place a hat on the head of someone undergoing cancer treatment. Our mission is simple — to transform every hat purchase into an act of compassion. By providing complimentary hats to cancer fighters, we offer more than a hat. We offer comfort, confidence, dignity, and a reminder that they are strong, resilient, and never alone.

Nominate a Fighter

Know someone facing cancer treatment who could use a little extra confidence or comfort? Nominate them, or nominate yourself.

Through Crowned in Courage, every hat purchased at Hoyden Hat Co. helps provide a complimentary hat to someone undergoing cancer treatment. Recipients are selected from nominations submitted by friends, family members, caregivers, or the fighters themselves.


Because each hat is funded through purchases at Hoyden Hat Co. the number of hats we can give away each month depends on the support of our customers. We review nominations regularly and contact recipients as hats become available.


Every nomination represents someone fighting a battle that deserves recognition. Whether nominated by a loved one or themselves, every story matters, and every submission is read with care.

Nominate a Fighter Today

In Honor of Cheryl Oliver

Crowned in Courage is lovingly dedicated to the memory of Cheryl Oliver -- the beloved mother of our founder.

Cheryl’s strength, kindness, and unwavering love continue to inspire everything this organization stands for. After her courageous battle with cancer, her legacy lives on through every life we encourage, every family we support, and every crown we help others carry with dignity and hope.

This hat was hers. It serves as a reminder that even in life’s hardest moments, love leaves a legacy that never fades.

Forever loved. Forever remembered.