Every Hoyden hat starts with you. Your head, your style, your vision. We don't pull from a rack or size you into something close. We build a wooden block to your exact measurements and craft the hat around it. The result is something that fits like it was made for you... because it was.
We start with a conversation about your style, how you'll wear it, what you want it to say. In-person at our Panama City workshop or virtually. No commitment, no pressure. Just a good talk about hats!
We measure your head size and circumference to the exact millimeter. No two heads are the same… and that's the whole point of a custom piece!
A custom wooden block is built to your measurements. This is the foundation everything else is shaped around, and it's what makes a Hoyden hat fit unlike anything off the shelf.
Your hat is shaped, steamed, and finished by hand around your block: brim, crown, band, and all the details that make it unmistakably yours. We work in hare fur felt and beaver fur felt.
Your finished hat is ready to wear, ready to turn heads, and ready to last. Pick it up in Panama City, Florida or have it shipped directly to your door.
Custom hat lead time is currently 4–6 weeks. Every single crown is handmade to order, because good things take time.
To get started, a $50 deposit is requested to reserve a spot on our custom hat calendar. This deposit is fully refundable if you choose not to move forward with a custom design after our chat!
Absolutely. We work with people all over the country. Virtual consultations are just as personal as in-person: we'll walk through everything together before a single measurement is taken.
Both hare and beaver fur felt are premium materials that sit well above wool or vegan suede on the quality ladder. The difference comes down to density, durability, and the way the hat wears over time. Read more about different materials here.
Hare fur felt is soft, lightweight, and takes shape beautifully. It's more weather resistant than wool, finishes with a smooth, elegant look, and makes for a genuinely excellent hat. Most of our custom hats starting at $450 are built in hare fur felt, and they are absolutely worth every penny.
Beaver fur felt is the gold standard of hat making. The fibers are finer, denser, and naturally water resistant in a way hare simply can't replicate. A beaver felt hat holds its shape better over years of wear, has a silkier, more substantial finish, and feels noticeably different the moment you put it on. It's the material that serious hat people come back for, and the price reflects the quality.
Not sure which is right for you? That's what the consultation is for. We'll help you choose.
Because your hat is built by hand, start to finish. The block alone takes time to get right. We don't rush the process… and when you see the finished hat, you'll understand why.
Because your hat is custom-built to your exact specifications, deposits are non-refundable once the build begins. We'll make sure you're completely confident in your choices before we start.
